CAN I BUY YOUR ATTENTION, PLEASE?

Mindfulness. ADD. Highly Sensitive. Burn-Out. All terms that we really didn’t know that well 10 years ago, before all humans moved online and the internet ate the world. The internet, and all the content on it, has been growing exponentially and is said to be five...

High Tech, High Touch

The fact that we are all riding the rollercoaster of technological development is not a secret. Progress and evolution are hardly asked for; moving forward seems a goal in itself. As a matter of fact, the vast majority of our western population finds it hard to keep...

SHOTGUN OR RIFLE?

As quick as the growth of the social platforms that created their pedestal, influencer have found their way into the main vain of today’s marketing mix. And although it gives us the impression that it’s a communication tool to reach the masses, it can in fact be far...

Yesterday’s sustainables, tomorrows fundamentals

YESTERDAY’S SUSTAINABLES, TOMORROW’S FUNDAMENTALS The times, they are a-changin’. We are constantly telling each other that the way we treat our planet will have to become more focused on the long-term; however, we seem to disagree on the perspective we should take on...

It has nothing to do with your personality…

                  A paradoxically sounding statement that is, when talking about Personal Branding (PB). Then again, looking at the dynamics of it, one could very well argue it’s validity; not every strong personal brand is...